When most people think of music, they attribute it to one of the arts. Of course, there is some truth to this, but there is also a science behind the process, especially when it comes to marketing. Music itself is a creative product, however, without proper marketing, it will likely not fall into the hands of the consumer or become a lucrative commodity. When marketing music, you need to take into consideration the quality of the music, the artwork, and the presentation; how to effectively communicate the product to the consumer. You must also take into consideration the target markets, the delivery, and analytics; how to get it into the hands of the consumer. Analytics will help determine this target market so you will know who to focus the majority of your advertising on. When doing so, it is important to communicate the benefits the potential customer will receive from the music. You must also create motivation for the purchase of the product, and even a demand for it. In doing so, keep in mind a marketing concept that will focus on satisfying the customer’s needs with your product while at the same time create profits for the musician and/or label selling the music. When an album or single is marketed correctly it will be appealing both visually and sonically (the art) and it will be properly advertised to the fans who will sacrifice their money to purchase the product (the science).
The Art and Science of Marketing Music
