An effective way to market your product is to use a short instructional video describing its purpose, its benefits, and reasons why consumers should choose your product rather than others. These video advertisements should be short and to the point, at least one minute but no more than three minutes long, and promoted on social media sites such as YouTube, Instagram, and Facebook. Google offers useful analytical information for their YouTube ads, as does Facebook, for the services under their social media umbrella.
Since you will be utilizing a visual platform, it is important that these videos are appealing to the eye. Using original video footage, b-roll, animation, and/or slideshows are all effective ways to communicate your message. You should also use typographical elements in your video. If not captioning the entire message, add text for key points to help drive the message home. I would suggest using background music in the ad to set the tone. Along with music, consider using narration to guide people through the video. The voice of the narrator plays a big part in the reception of an instructional ad. Whether a male or female narrator is chosen, that person’s accent, as well as the speed, tone, and volume are all important aspects.
Once all of these elements are determined, a storyboard should be developed, which includes a script. This will guide the recording, production, and editing of the video. Using a video production program like Adobe Premiere will assist in a seamless edit, providing filters to ensure that the audio and video components are of the highest quality. After the video is complete, share it with some people you trust in order to get their opinions. You may need to tweak some areas, but don’t spend too much time on this step.
When you have a version that you are content with, it’s time to publish. As mentioned earlier, you may choose to develop ad campaigns with both Google and Facebook, as well as with other lesser-known outlets. These should provide analytics by which you can learn how many people are watching your video per impression, and how many people are clicking the links you provide in each ad.