OTIS Marketing and Design

            Traditionally, a roadmap is a list of directions used to get from one point to another.  This concept is often employed by businesses as a guide to develop and sell a product.  In the business of music, having a strategy before engaging in a project can save both time and money.  It is a […]

                  The music industry has turned digital.  Whether we like it or not, the days of relying on radio and television promotion are over.  Our world revolves around the internet, and the global marketplace has evolved into social media and e-commerce.  In order to properly market your

            The world is a lot larger than any of us can even fathom.  This creates an incredible potential for artists to promote their music outside of their local markets, press through the national market, and infiltrate the global market.  With the incredible vastness of the global market, it is important to be intentional if you wish to break

            An effective way to market your product is to use a short instructional video describing its purpose, its benefits, and reasons why consumers should choose your product rather than others.  These video advertisements should be short and to the point, at least one minute but no more than three minutes long, and promoted on social media sites such as YouTube, Instagram, and

            So you have a vision. You understand your mission. You’ve laid all the groundwork. You have a marketing plan completed and you are ready to start implementing all the planning you have done thus far. The next step in your process is to execute your plan and launch your business.             As a record

            A wise woman once told me, “Your Facebook page is meant to tell a story, your story.”  I have come to see that what she said is true. From the memes you post, the articles you share, and the emotional rants that sometimes come out in spite of yourself, social media tells the story of who you

            Digital communication can be separated into three areas: online, social media, and mobile.  Although they often coincide with one another, they can be seen as discrete mechanisms used in transmitting content electronically.  In order to properly market products in this age of information, it is imperative to utilize each one of these platforms as

People love watching lyric videos.  This has come to my attention time and time again over the years that I have worked in the music industry, in different capacities. These videos benefit both the artists and their fans. For one thing, they are generally inexpensive to produce. I’ve found that most video production companies charge anywhere from $250

          One of my favorite thinkers in marketing is Seth Godin.  Among his most famous works is a book called “Tribes”.  The premise of this book is that people tend to co-exist within small groups, which he calls a ‘tribe’. These groups need only two things to become tribes: 1. a

                The title of this article sounds redundant doesn’t it?  Shouldn’t it be common sense to use music to market music?  If music is the product, you would ideally want to use that music to promote it.  As catchy as the topic is, I must admit that it is a little click-baity.  Although artists and