The Personal Brand Defined Personal brand has been defined as, “…a widely-recognized and largely uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.” (https://personalbrand.com). Personal brand is all about how someone is perceived, and about how that perception …
What is Market Share? The term “market share” refers to a company’s share, or portion, of the market of which it is a part. The different companies that comprise a market must, by definition, share in the overall sales. Every industry directs its marketing to a specific target market, and each company that fits …
Brand resonance is a term that refers to the relationship between consumers and products, describing the ways people identify with and relate to the products in their lives. There are many ways of delineating this relationship, including the factors of loyalty, attachment, and engagement. To the extent that consumers feel loyal toward a product, they …
What is Nielsen? Nielsen is a global research and analytics company. Its primary objective is to provide information pertaining to market research by supplying its clients with useful insights into what consumers pay attention to and, ultimately, what they will spend their money on. This is done through collecting and measuring data over a …
What Is Brand Equity? Brand equity is a term used to describe the influence a brand name has on consumers, measuring its relative impact on the marketplace. It is created by establishing strong associations for a brand, thus making it immediately recognizable and memorable in the minds of its target audience. A product or …
According to Google, ad campaigns are “A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.” In short, Google Ad campaigns can be broken up into various types that allow marketers to test, target, and track their ads’ analytics. This tracking enables advertisers the freedom to set …
According to marketer Jessica Jane Nel of the University of South Africa, “Musicians are cultural entrepreneurs, operating as human brands.” The goal of musicians is to gain brand recognition and develop themselves into positive brand identities over an extended period of time. This development requires more than merely mounting ad campaigns, which assist …
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When preparing for an interview, it is essential to formulate questions based on the purpose of the interview. In marketing, most interviews intend to obtain research, gaining information pertaining to specific objectives. Traditionally, there are two types of investigative questions: open-ended and closed-ended. Both types can be used to gather research; however, open-ended questions …
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Music is central to the lives of many people. A great many of these people connect with their favorite artists on a level that goes deeper than merely an enjoyment of the albums the artists release. When listeners are truly moved by specific music, they become fans of that music. This leads them to feel …
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According to Entrepreneur magazine, market research is “The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and …
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