fbpx

OTIS Marketing and Design

Tracking Brand Health

Brand Tracking             In the words of marketing writer Alina Gorbatch, “The term ‘brand health’ tends to confuse people. Is it just another buzzword? Does it have anything to do with viruses?” She goes on to explain, “While ‘health’ sounds like something broad and vague, ‘brand health’ is just a collection of metrics that shows …

Tracking Brand Health Read More »

Tableau vs. Excel

Why Use Excel?             As marketer Kevin Hector has pointed out, “The global economy is built on two things: the internal combustion engine and Microsoft Excel. Never forget this.” (Wraysol.com). Excel is now a household name when it comes to spreadsheets, not only for businesses, but for individual applications as well. Excel enables users to …

Tableau vs. Excel Read More »

Is Neuromarketing the Future?

What is Neuromarketing?             Neuromarketing refers to the area of market research that focuses on  consumers’ responses to stimuli presented to them in advertising. These reactions are then recorded and tabulated in order to establish the purchasing preferences of target audiences. Since this is the objective of every campaign, one could argue that all marketing …

Is Neuromarketing the Future? Read More »

SWOTing the Competition

What is a SWOT Analysis?             A SWOT analysis is an evaluation tool that compiles a company’s strengths, weaknesses, opportunities and threats. The purpose of such an analysis is to maximize the development of planning strategies by providing accurate data-driven details, encompassing an assessment of both internal and external factors. According to marketing strategist Bonnie …

SWOTing the Competition Read More »