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The Importance of Building Your Personal Brand

            According to PersonalBrand.com, a personal brand can be summarized as “…a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.”  In other words, how the public perceives you.  Personal brand is as important now as it …

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The Role that Video Plays in the Business of Music

                It was 12:01 a.m. on August 1, 1981.  A new media format was born as MTV debuted the first music video for the song “Video Killed The Radio Star” by the Buggles. (https://youtu.be/W8r-tXRLazs)  This forever changed the scope of the music industry, which continues to evolve with the advent of social media and the …

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How Perception Shapes Consumer Behavior in the Entertainment Industry

                Have you ever heard the popular phrase “First Impression is a Lasting Impression”?  Well, I’ve found that to be true, especially in the business of music and entertainment.  The music industry consists of not just the recording, but the managing, production, creating, performing and marketing of each song.  In our current digital age, most …

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