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Developing a Unique Personal Brand

The Personal Brand Defined             Personal brand has been defined as, “…a widely-recognized and largely uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.” (https://personalbrand.com). Personal brand is all about how someone is perceived, and about how that perception …

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The Importance of Nielsen Data in Analytics

What is Nielsen?               Nielsen is a global research and analytics company. Its primary objective is to provide information pertaining to market research by supplying its clients with useful insights into what consumers pay attention to and, ultimately, what they will spend their money on. This is done through collecting and measuring data over a …

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Utilizing Integrated Marketing Communications in the Music Industry

         According to marketer Jessica Jane Nel of the University of South Africa, “Musicians are cultural entrepreneurs, operating as human brands.”  The goal of musicians is to gain brand recognition and develop themselves into positive brand identities over an extended period of time.  This development requires more than merely mounting ad campaigns, which assist …

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The Benefits of Open-Ended Questions in an Interview

    When preparing for an interview, it is essential to formulate questions based on the purpose of the interview.  In marketing, most interviews intend to obtain research, gaining information pertaining to specific objectives.  Traditionally, there are two types of investigative questions: open-ended and closed-ended.  Both types can be used to gather research; however, open-ended questions …

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Utilizing One-to-One Communication Channels to Market Music

          Music is central to the lives of many people.  A great many of these people connect with their favorite artists on a level that goes deeper than merely an enjoyment of the albums the artists release.  When listeners are truly moved by specific music, they become fans of that music. This leads them to feel …

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Using Primary and Secondary Data to Research Your Audience

         According to Entrepreneur magazine, market research is “The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and …

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