The Personal Brand Defined Personal brand has been defined as, “…a widely-recognized and largely uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.” (https://personalbrand.com). Personal brand is all about how someone is perceived, and about how that perception …
What is Market Share? The term “market share” refers to a company’s share, or portion, of the market of which it is a part. The different companies that comprise a market must, by definition, share in the overall sales. Every industry directs its marketing to a specific target market, and each company that fits …
Brand resonance is a term that refers to the relationship between consumers and products, describing the ways people identify with and relate to the products in their lives. There are many ways of delineating this relationship, including the factors of loyalty, attachment, and engagement. To the extent that consumers feel loyal toward a product, they …
What is Nielsen? Nielsen is a global research and analytics company. Its primary objective is to provide information pertaining to market research by supplying its clients with useful insights into what consumers pay attention to and, ultimately, what they will spend their money on. This is done through collecting and measuring data over a …
What Is Brand Equity? Brand equity is a term used to describe the influence a brand name has on consumers, measuring its relative impact on the marketplace. It is created by establishing strong associations for a brand, thus making it immediately recognizable and memorable in the minds of its target audience. A product or …