Music is central to the lives of many people. A great many of these people connect with their favorite artists on a level that goes deeper than merely an enjoyment of the albums the artists release. When listeners are truly moved by specific music, they become fans of that music. This leads them to feel …
Utilizing One-to-One Communication Channels to Market Music Read More »
According to Entrepreneur magazine, market research is “The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and …
Using Primary and Secondary Data to Research Your Audience Read More »
Traditionally, a roadmap is a list of directions used to get from one point to another. This concept is often employed by businesses as a guide to develop and sell a product. In the business of music, having a strategy before engaging in a project can save both time and money. It is a …
The music industry has turned digital. Whether we like it or not, the days of relying on radio and television promotion are over. Our world revolves around the internet, and the global marketplace has evolved into social media and e-commerce. In order to properly market your …
Using Google Ad Campaigns to Successfully Promote Your Music Read More »
The world is a lot larger than any of us can even fathom. This creates an incredible potential for artists to promote their music outside of their local markets, press through the national market, and infiltrate the global market. With the incredible vastness of the global market, it is important to be intentional if you wish to break …
How to Infiltrate Global Markets with your Music Read More »
An effective way to market your product is to use a short instructional video describing its purpose, its benefits, and reasons why consumers should choose your product rather than others. These video advertisements should be short and to the point, at least one minute but no more than three minutes long, and promoted on social media sites such as YouTube, Instagram, and …
How to Creative an Effective One-minute Instructional Video Read More »
So you have a vision. You understand your mission. You’ve laid all the groundwork. You have a marketing plan completed and you are ready to start implementing all the planning you have done thus far. The next step in your process is to execute your plan and launch your business. As a record …
Successfully Executing the Launch of a Record Label Read More »
A wise woman once told me, “Your Facebook page is meant to tell a story, your story.” I have come to see that what she said is true. From the memes you post, the articles you share, and the emotional rants that sometimes come out in spite of yourself, social media tells the story of who you …
Using Storytelling to Market Your Music on Social Media Read More »
Digital communication can be separated into three areas: online, social media, and mobile. Although they often coincide with one another, they can be seen as discrete mechanisms used in transmitting content electronically. In order to properly market products in this age of information, it is imperative to utilize each one of these platforms as …
Managing Digital Communications as a Record Label Read More »
People love watching lyric videos. This has come to my attention time and time again over the years that I have worked in the music industry, in different capacities. These videos benefit both the artists and their fans. For one thing, they are generally inexpensive to produce. I’ve found that most video production companies charge anywhere from $250 …