One of my favorite thinkers in marketing is Seth Godin. Among his most famous works is a book called “Tribes”. The premise of this book is that people tend to co-exist within small groups, which he calls a ‘tribe’. These groups need only two things to become tribes: 1. a …
The title of this article sounds redundant doesn’t it? Shouldn’t it be common sense to use music to market music? If music is the product, you would ideally want to use that music to promote it. As catchy as the topic is, I must admit that it is a little click-baity. Although artists and …
Nike was founded by Phil Knight and Bill Bowerman and was originally known as Blue Ribbon Sports. In 1971, Caroline Davidson created the swoosh logo for $35, and the brand was renamed Nike. Throughout the years Nike took great measures to establish a product identity. They began with running shoes, and …
According to PersonalBrand.com, a personal brand can be summarized as “…a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.” In other words, how the public perceives you. Personal brand is as important now as it …
The music industry exists in a highly saturated market. Most of the money is made either by highly skilled independent labels, or by large corporate record companies who control much of what is heard in popular music. The Universal Music Group (UMG), for example, is the world’s largest record …
How To Determine the Market Share of a Record Company Read More »
It was 12:01 a.m. on August 1, 1981. A new media format was born as MTV debuted the first music video for the song “Video Killed The Radio Star” by the Buggles. (https://youtu.be/W8r-tXRLazs) This forever changed the scope of the music industry, which continues to evolve with the advent of social media and the …
The Role that Video Plays in the Business of Music Read More »
When most people think of music, they attribute it to one of the arts. Of course, there is some truth to this, but there is also a science behind the process, especially when it comes to marketing. Music itself is a creative product, however, without proper marketing, it will likely not fall into the …
Have you ever heard the popular phrase “First Impression is a Lasting Impression”? Well, I’ve found that to be true, especially in the business of music and entertainment. The music industry consists of not just the recording, but the managing, production, creating, performing and marketing of each song. In our current digital age, most …
How Perception Shapes Consumer Behavior in the Entertainment Industry Read More »